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LIFE LINE (App Design)
Making Blood Donation Easy, Accessible, and Impactful.
TIMELINE
45 Days
SECTOR
Health
ROLE
UX Researcher
UX Designer
UI Designer
TOOLS
Figma
Miro
Blood Crisis in India: A Looming Emergency
Introduction
Introduction
In India, recipients often struggle to find blood due to limited donor information. This project aims to streamline the blood donation process by offering features like blood reservation and volunteer opportunity finding. With real-time availability data, the project seeks to benefit donors, recipients, volunteers, and blood administrators by creating a more efficient system.
What
Life-Saving Blood Out of Reach: Difficulty Finding and Engaging Donors Due to Lack of Time, Information,
and Transparency in the Blood Donation Process.
Who
Recipients, Volunteers, Donors and Blood Administrators.
Why
One platform. All blood needs. Donate, request, manage. Simplify blood donation.
Solution
A platform that makes blood donation easier and more accessible for donors, recipients, volunteers, and blood administrators.
- Easy reservation and tracking of donated blood
- Real-time information about blood availability in blood banks.
- Admin features to help manage and coordinate blood donation processes
Research
Desk Research
Researching the blood crisis in India was crucial. It helped me understand how severe the problem is and the challenges people face. This information guided me to develop Lifeline, making it more effective in addressing this critical issue.
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Studied existing literature on blood donation patterns, challenges, and best practices.
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Analyzed competitor apps and services in the healthcare and donation sectors.
Desk Research Insight
​India needs 14.6 millions units of blood each year, but only 1% of the population donates blood annaully
12,000 people die every day due to a lack of quality blood. In the United States, 4.5 million people die each year without life-saving blood transfusions, and someone needs blood every three seconds.
Nearly 28% of blood transfusions support surgeries (4.1 million units), while obstetrics and gynecology require 22% (3.3 million units). Pediatrics utilizes 8.5% (1.2 million units). This data emphasizes the diverse areas relying heavily on readily available blood.
Understand the entire blood donation journey, from donor to recipient, is crucial for optimizing the process
Research
User Interviews
User interviews provided invaluable firsthand perspectives, enabling me to deeply grasp the needs, challenges, and behaviors of potential users. This understanding directly influenced the development of my project, ensuring its alignment with the genuine needs of those impacted by the blood crisis in India.
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Conducted interviews with 6 blood donors, 3 recipients, 4 volunteers, and 2 blood bank administrators.
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Explored their experiences, pain points, and suggestions for improvement.
User Interviews Insight
Donors are willing to donate blood whenever needed but lack information about donation opportunities and events to donate blood.
Recipients face challenges in contacting individual blood banks and waiting for responses, particularly in time-sensitive situations
Volunteers are eager to help at blood campus or drives whenever they are free.
Administrators get stressed receving calls with the same information.
Target Audience Under
Volunteer
Lab Technicians
Nurse
Phlebotomists
Donor
Blood Bank Administrators
Recipient
of Blood
Hematologists
Doctor
Understanding my Users
Although there are many roles involved in the blood donation industry, Lifeline aims to provide most guidance to 4 roles: Donors, Recipients, Volunteers and Administrators. Interviewing someone from each category enabled me to deeply grasp the needs, challenges, pain points and behaviors of the people I wanted to help, that directly influenced the development of LifeLine
Persona Insight
Administrator
The phone never stops ringing! It's frustrating to answer the same questions about blood availability and drive locations all day.
Recipient
of Blood
I want to make sure my husband gets the right blood for his operation, but it's challenging to find AB negative blood donors.
Volunteer
It's hard to figure out where and when I can volunteer because the information is scattered and not easy to find.
Donor
Traveling for work makes it hard to find nearby donation centers, and I miss alerts about blood shortages, so I can't donate as often.
Persona
Competitive Analysis
Blood donation apps exist, but they're half the story. They help some, but not everyone involved. Lifeline changes that! It's a one-stop for donors, recipients, volunteers, and blood administrators. making donation easier for everyone.
Apps
Donor
Volunteer
Reserving Blood
Blood Availability
Blood Donor
Friends 2 Support
Simply Blood
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Visual Design
User Testing
During this phase, the focus was primarily on the blood availability feature of the platform. The goal was to gather external feedback early in the development process. Five participants were asked to navigate the prototype without guidance to assess
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The intuitiveness of the navigation.
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Identification of any missing features or information that would have been useful.
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Their overall feelings and experiences during the process.
Areas for Improvement:​
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Users cannot filter by blood group to check availability
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The amount of blood is unclear because there are no units provided with the color codes
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Limited information because there is no option to select a blood group.
User Testing
"Current Blood Availability"
"Missing Blood Type"
Based on testing feedback, I added an option to select the blood type, which makes it easier to find the nearest location with the specific blood group available.
"Color Representation"
"Blood Quantity"
I thought users would understand the amount of blood left by looking at the space in the bottle. However, changing the color based on the quantity made it much easier for them to understand.
"Blood Quantity"
"Units Mentioned"
Adding a "Learn" button helps users understand how many units are available for a specific color.
What I Learned
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Importance of Simplification: Simplicity and clarity are crucial in design, ensuring that users can easily understand and use the app.
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Power of Communication: Using plain language and clear visual cues, the impact of effective communication in ensuring that users understand the app's features and benefits was recognized.
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Value of Feedback: By involving others, including friends and a broader audience, the importance of feedback in improving the app's usability and effectiveness was discovered.
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Continuous Improvement: The evolution of the app based on user feedback demonstrates the value of continuous improvement in refining it to better meet the needs of its users.
Learnings
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