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EDJOURNEY (WEB DESIGN)
Chart Your Course to Career Success: EdJourney's Guide to Making Informed Decisions
TIMELINE
45 Days
DESIGN ROLE
Product Designer,
UX/UI Designer,
Research, User Testing
SECTOR
Education Technology (EdTech)
TEAM
4 Product Designer
Introduction
This project empowers high school students, career shifters, and working professionals to make informed career choices by bridging the knowledge gap. It offers a user-friendly platform with virtual training, personalized mentorship sessions, networking meetups, and a career-driven community discussion board.
Problem
What
Who
Where
Solution
EdJourney is a user-friendly platform that helps high school students, career changers, and working professionals make informed career choices. It offers virtual training with industry experts, personalized career mentorship sessions, networking meetups, and a community discussion board. These features provide valuable resources and support to explore career options, create personalized paths, and make confident decisions about the future.
Research
Desk Research
Detailed desk research was the foundation of EdJourney, helping us understand current trends in career guidance, the difficulties students and professionals face. This research was crucial in developing effective project solutions
Desk Research Insight
More than half (52%) of the American workforce is contemplating a career shift due to dissatisfaction.
Nearly half (44%) of undergraduates graduate unsure of their desired industry
A vast majority (93%) of students only considered a handful of careers, despite the existence of over 250 options.
Overwhelming majority (80%) of people seek career advice from professionals in their desired field.
Primary Research
Career Path Interest: Some high school students show limited interest in their future careers.
​Discovery through Exploration: Participants noted that exploring different areas helps in understanding personal preferences.
Information Overload: Participants expressed feeling overwhelmed by information and uncertain about which resources to follow to achieve their goals.
Resource Constraints: Students expressed a lack of access to adequate resources for making career decisions.
Passion Over Pay: Participants said they care more about what they love than how much they earn when picking a career.
Tech Industry Evolution: Participants found it hard to keep up with the fast-changing tech industry. They felt college courses quickly became outdated, making it challenging to stay updated.
Interview
To gain a deep understanding of user needs, we conducted six semi-structured interviews with a diverse group of students and working professionals aged 18-45. This qualitative data collection aimed to validate or invalidate ideas for new features relevant to their career aspirations.
Interview Insight
Many individuals seek career guidance but often limit themselves to seeking advice from friends and family, highlighting a need for broader guidance resources.
Using Google for career exploration may not show all available opportunities, highlighting the need for more comprehensive resources.
Can get wrong ideas about their careers by relying on inaccurate resources, leading to confusion and uncertainty.
Some individuals avoid trying new things due to either a lack of awareness or a perception that the new things are irrelevant or not worth their time.
Persona
Brainstorming
We brainstormed for innovative ideas. we used CPS process, to plan how users would interact with the system. This helped us test the system early on, making sure it was easy to use.
Creative Problem-Solving Process (CPS):
In our CPS process, we assigned roles like dreamer, realist, and critic to finalize our ideas. This structured approach helped us generate creative yet practical ideas, leading to innovative solutions for our challenges.
Dreamer
This role comes up with new and imaginative ideas without worrying about how practical they are.
Critic
This role reviews ideas and helps improve them to make them even better.
Dreamer
Realist
Critic
Realist
This role evaluates ideas practically and determines how to implement them effectively in real-world situations.
Story Boarding
we created a visual roadmap for our system. Each frame showed a step in how users would use the system. This helped us see how the system would work in real life, find any problems, and make it better before building it.
Information Architecture
This played a important role in our project by helping us organize and structure content in a user-friendly way. It provided a clear blueprint for our website, making it easy for users to navigate and find information quickly. This approach improved the overall user experience and ensured that our website was intuitive and easy to use.
User Flow
User flows help us visualize how users will interact with the project to achieve their goals. This visualization can spark ideas for features and functionalities that effectively address those needs.
Selecting a role
Low Fidelity
Low-fidelity wireframes helped us quickly explore design ideas, communicate concepts with team members, and identify usability issues early in the design process, saving time and resources.
Design System
The design system made our platform consistent and easy to use, sped up our design process, and helped our team work together more effectively.
Nav Bar
Footer
Cards
Tags
Buttons
Calender
Prototype
Prototyping saved time and resources by allowing us to test and iterate our designs early. It also gathered valuable feedback from users .
What I learned
User-Centered Design
The best way to build a platform that helps students and professionals is to really understand their needs. Talking to them and watching how they work can show you what problems they face
Continuous Improvement
Constant tweaks based on user feedback fueled the project's iterative design, ensuring a user-friendly and effective platform for students and professionals.
Comprehensive Solutions
The platform offers a multi-pronged attack on career exploration with virtual training, personalized mentoring, networking, and community support. This feedback-driven approach ensures a user-friendly and effective experience for students and professionals.
Data-Driven Decision-Making
This project tracks how students and professionals use the platform to decide what features to add and improve. This data helps make the platform more effective and user-friendly.
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